Week 1 -2

We sometimes fall victim to the concept that teen habits are changing so rapidly and intensely that they run counter to broader cultural trends, are unknowable and immeasurable, constantly evading our appreciative and engagement.

It’s true the media world is growing. The effect can be seen among teenagers, Social networks play an increasingly important role and now many teens access the Web over their phones Teens time-shift video with DVRs and they place-shift on their video MP3 players. Yet teens are not inimitable in this media revolution.

For instance take look at the graph

according to Media, internet is a power full weapon of an information as reader we have search more and more to confirm about the information whether data which supplied by world wide web is true or not. If a reader need a truth information about the topic he searching he have to be in critical minded to find it however he search with a critical thinking process he will find the correct information But the power of the Internet is like a two-edged sword. It can also deliver misinformation and uncorroborated opinion with equal ease. The thoughtful and the thoughtless co-exist side by side in the Internet’s electronic universe, reader is the ruler, and ruler is the looser. 
   

It’s easy to get caught up in the hype around teenagers. The concept that teens are too busy texting and Twittering to be engaged with traditional media is exciting, but false. To develop the best strategy around teens and media, start by challenging popular assumptions about teens. Don’t focus on the outliers, but on the macro level trends of media and preferences for the segment. The averages will show you that teens can often be reached by the same means as their parents.

Facts About teen in Media Use

Teens are NOT abandoning TV for

new media: In fact, they watch more

TV than ever, up 6% over the past five

years in the U.S.

• Teens love the Internet…but spend

far less time browsing than adults:

Teens spend 11 hours and 32 minutes

per month online—far below the

average of 29 hours and 15 minutes

• Teens watch less online video than

most adults, but the ads are highly

engaging to them: Teens spend 35%

less time watching online video than

adults 25–34, but recall ads better when

watching TV shows online than they do

on television.

• Teens read newspapers, listen to the

radio and even like advertising more

than most: Teens who recall TV ads are

44% more likely to say they liked the ad.

• Teens play video games, but are as

excited about play-along music games

and car-racing games as they are about

violent ones: Just two of their top five

most-anticipated games since 2005 are

rated “Mature.”

• Teens’ favorite TV shows, top websites

and genre preferences across media

are mostly the same as those of their

parents: For U.S. teens, American Idol

was the top show in 2008, Google the

top website and general dramas are a

preferred TV genre for teens around

the world.